Social media platforms are, platforms you as a business person must not ignore. An estimated 4 billion use social media regularly. Hence, the purpose of this blog,” Increase Website traffic With Social Media,” is going to show you ways that you could do just that. In order for you to drive traffic to your website by way of social media begins with you:
Optimize Your Profile,This Can Help Increase Traffic
Why is optimizing your profiles important? Because a profile that is not optimized for social media, will fail to drive traffic , increase email subscribers and boost sales. Conversely, an optimized social media profile can help in the growth of your business. With that said, how do you optimize your profiles?
You can do so, by uploading a high quality profile picture. It is important, because most people today like to put a face to a name. At times just seeing a face, can help determine the honesty, sincerity and authenticity of the person. So people like to see faces, especially in the kind of world we are living in, to see who they dealing with.
Here is another reason for optimizing your profile with high quality picture. It seems that in today’s world, the robots are taking over. Won’t you agree? As a result, people want to feel like they are engaging with humanized brands that value personalized communications. This is so true, because we are living in a world that is becoming increasingly insensitive, so people desperately yearn for a human touch and feelings.
It is equally important that you use the same profile picture across all social media channels, to make sure that customers and potential customers alike can find you anywhere they search.
You also want to make sure that your social media profiles are optimized with relevant keywords, as well as updating your bio with useful information about you, but also about your business. Make for certain, that you include all the crucial details.
Engaging Your Audience Can Increase Traffic
Why must you do your best to engage your audience? Engaging your audience, will make them feel important and valued, and this draws them closer to you, are more likely to identify with you and your brand. And they become your brand ambassadors.
Such engagement must be on a regular and consistent basis. Something that you never want to forget, is that communication is a two way street. When you accept this to be true, you will always be motivated to interact with your audience, and they in turn will be eager and willing to do the same.
Because of the two way communication that ensues, how will they come to view you? They will come to see you as a person that cares, and seeks their best interest. Because you have established a good relationship with them, they will come to view you as a friend, and will therefore, always be willing and eager to see what you have in store for them on your website.
As mentioned, one of the good things about social media, is that it provides you with an opportunity to connect with your target audience directly. It is important that you take full advantage of this opportunity. By so doing, not only will you improve customer experience by way of feedback, but you will also be a beneficiary of much traffic. Yes, engaging your audience can increase website traffic.
Posting Regularly Increases Traffic To Website
It is vital that you post regularly. Why must you post regularly? Assume that by way of your engagement, you have built a good relationship with your audience, and have established friendship with them. And because a friendship has been built, they will no doubt want to hear from you on a regular basis won’t you agree?
Think of your own friendship, what will happen if you never talk or write to your friends? Such friendship will not last. It will quickly wither, fade away and die. However, in order for that friendship to flourish, will require constant communication won’t you agree?
The same can be true of your social media activities. If you don’t post regularly, especially when trust has been established, and people are expecting to hear from you, and you are inconsistent about posting, your audience is going to loose any interest in you, and the result will be no traffic and sales. What you must keep in mind is consistency.
There are many other factors that you must allow to guide you as it relates to posting. This should include your target audience, content and time zone.
Here is a rule of thumb that should also guide your decision.If your competitors are posting regularly, then by all means you should do the same. It makes sense don’t you agree?
Create Viral Content Can Increase Web Traffic
On social media, viral content is crucial for your success. Why is that the case? The reason is that viral content can bring about significant amount of brand awareness and traffic to your website. Since most of the traffic that you generate comes from social shares, viral content in comparison to paid traffic is relatively cheap.
In order for your content to go viral, it must be enticing, like a bait on a hook that entices fish. Not only must your content be enticing and interesting, it must be of high quality, relevant and of value to your audience.
Sharing Visual Content Increases Site Traffic
We have discussed the need to create viral content. Equally important is also the need to use visual content.Why must you use visual images? Because our brain responds so readily to visuals and color, in comparison to other types of information, an image is an irresistible draw on social media.
Hence, adding images to your social media post is a must, if you are looking for better overall engagement and response. My advice to you therefore, is that you invest time and resources to create high quality images.
Of course you want to make sure that, your visuals are unique. Not only must they be unique, but they must be interesting too. An interesting image is one that tells a story and delivers information. In a nut shell, your visual must be relevant to your audience.When you take the time to create such visuals, your content will get more likes , shares and traffic.
Research Your Competitors.
I have written extensively on this topic in my other blogs. But this is worth repeating. Not taking into account your competition is a recipe for failure. There are various online tools that you can utilize, Besides their traffic sources, you can also gather data about performance metrics and ideas.
The purpose of checking on the competition, is not to copy what they are doing,but rather to develop your own strategies, that will enable you to out perform them. When you become the best at what you do, your audience will seek you, which will translate into traffic and eventually into sales. And this is another excellent way you can increase traffic to your website with social media
Use Hashtags Effectively.
What is a hashtag? A hashtag is a keyword or phrase according to one source that is preceded by the hash symbol(#), written within a post or comment to highlight it and make it easy to search for it, and can be discovered by everyone, even if they are not your followers or friends.
So by using hashtags,your post can be seen not only by your followers, but by others. It makes it possible to bring more traffic to your website. It gives you a broader and wider reach, exposing your content to many people.
They are a great marketing tool for growth, but you have to use them properly, and only use hashtags that are related to your niche, industry and brand.
Avoid Over Promoting Your Product.
It is vital that you promote your product or service. However, there is a better way of doing it. You don’t want your audience, to view you as a sales person, who is always trying to get them to buy stuff that they are selling.
Put yourself in the shoes of your audience, if a business is always sending you promotional material, so that you can buy their products, what will you do? You will get tired of them, and put an end to that relationship won’t you agree?
As I mentioned, there is a better way of doing it. Instead of you being a sales person, portray yourself as a helpful person. By that I mean, you want to make your post not only interesting, but relevant and of value to your audience. When you do this, not only will you get a flood of traffic but the sales or money will come later.
Again, I am not suggesting that you don’t promote. What is being said, is that you don’t over promote. It is always best to put the needs of your audience above your own. A good practice therefore should be, that you build relationships first.
Partnering With Influencers Can Boosts Traffic
Who is a social media influencer? A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience, and can persuade his audience to act based on their recommendation.
With that said, partnering with a social media influencer, can yield a huge benefit, not only in terms of traffic but also in terms sales.
If you are just starting out, try not to seek the influencers with thousands of thousands of followers, but look for the micro influencers, with a few thousand of followers, they are better able to deliver, than influencers whose followers run into the tens of thousands.
Measuring Results Can Help Increase Web Traffic
All social media platforms are not created equal. What do I mean by that? By this I mean, results are going to vary from platform to platform. In view of that, you want to be able to measure which platform, traffic wise is effective. You don’t want to waste time and energy on platforms that are ineffective.
And there are many tools that you can utilize to measure your results or performance.Try to keep a record of visitors from the social networks and then analyze its performance.This will give you an idea, as to the effectiveness of each social media platform, and thus which one is best for your brand.
There are also other tools that you can take advantage of, to publish or schedule your social media post. It is always wise to keep monitoring the performance of your content across different social media platforms.
Participating in groups Increase Website Traffic
Groups are another good way to drive traffic to your website, if done correctly. So take advantage of groups by joining groups whose interest are aligned with your business. For example, if your niche is making money online or affiliate marketing,then you should join groups with similar interest as yours.
However, one thing you must avoid is spamming. You could be banned from the group for spamming. Instead of spamming, try to contribute to the group in a positive way. Always provide something of value, by your comments and your contents.
When you work for the benefit of the group, your positive activities in the group will help increase traffic to your website.
Because social media is growing in importance, and the fact that an estimated 4 billion people are on social media on a regularly basis, it was mentioned that, as a business person, the social media platforms, are platforms that you should take advantage of.
Hence we indicated that you, utilize these platforms to increase traffic to your website. And in this blog,” Increase Website traffic with Social Media,” we outline ways that you can do so. We said:
- Optimize Your Profile
- Engage Your Audience
- Post Regularly
- Create Viral Content
- Share Visual Content
- Research Your Competitors
- Use Hashtags Effectively
- Avoid Over Promoting Your Products
- Partner With Social Media Influencers
- Measure Results
- Participate In Groups
Dear reader, I hope you found this blog, ” Increase Website Traffic With Social Media,” to be helpful. I am certain that if you apply some of the points discussed in this blog, you will be able to drive traffic to your website from social media.
And if you found this blog,”Increase Website Traffic With Social Media” to be beneficial, please I will appreciate it if you can share it with relatives, friends and work mates. Should you have questions, or you see areas that you feel improvements should be made, please just leave me a comment.
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