Without a consistent flow of traffic, your business will fail. With that in mind, the purpose of this blog,” How To Rank Your Blog In Google”, will show you how you can rank your content and get traffic from Google.
As a blogger, you no doubt want your blog to rank high in Google, and be in the top 10 search engine results page.
Why should you as a content creator, want your website to be on the first page of Google? Studies have shown that websites that are on the second page of Google, get about 1% click through rate. That means, you receive very little traffic.
With that said, on what page then, would you like your website to be on? Would you like to be ranked on the first or second page?
Why Page One Ranking Is Vital
The reason being in the top 10 of Google’s search results is critical. Why? Because being ranked on Google’s first page, opens the possibility of getting thousands of free organic traffic on a daily basis to your website.
Hence, ranking on the first page of Google is the coveted place you want your blog to be. As a result, this blog, “How To Rank Your Blog On Google,” Is going to help you so that you can get your blog ranked by Google, on page one.
A Reason Why Google Ranks Blogs To Page One
It is truly a privilege to be on page one of Google. Because Google is not just going to rank just about any website to be on the first page. It ranks only websites that are deserving in Googles estimation,to be ranked.
Deserving in what way? The good service that they are providing, and doing so on a consistent basis. That is they are reliable in providing helpful and valuable information for their readers.
In essence Google can count on their trustworthiness. The point being made, is that Google is not going to send it’s users, to untrustworthy websites.
Put yourself in Google’s Shoes for a moment. Will you send your clients to businesses that are unreliable or untrustworthy? The answer is no. You will only send them to businesses that you trust and are consistent.
Google also does the same thing. Google sends users to blogs that are trustworthy, reliable and consistent. It does so by ranking them on the top 10 search engine results page.
Hence, when queries are made, if your website is on page one, those individuals will land on your website.
With that in mind, what should be your goal as a blogger or business person? You want to be, especially as it relates to content creation, consistent, trustworthy and prove yourself to be an expert in your particular field.
How To Get Your Blog Ranked
We have given you an insight, as to why Google ranks websites, to be on the first page. Now we are going to focus on, some of the other things that you can do, to help you rank your blog. What are some of these things?
Choose A Niche
A niche is a segment of the whole. There are many benefits for choosing a niche market. But for the sake of this blog,”How To Rank Your Blog In Google,” choosing a niche market, gives you the opportunity to know your target audience. It also allows you to be an expert or an authority figure in your particular field.
And Google rewards bloggers for their expertise, by ranking them.
Research Competition To See Why They Are Ranked
Why are your competitors on page one of Google search results? They are there not just because they are trustworthy, but because they are doing other things right.
In view of this, you have to research the competition. You have to make sure that, you only research only those in your niche.
To do so, you want to type in the Google search box, keywords that you want to be ranked for.
Once you type in the key phrases, and you do your search, on the results page focus your attention on the top 10 websites on the results page. Look at each websites. These are the top competitors. Your responsibility, is to study why they are at the top.
Once you determine why they are on the first page, Your goal then, is to do things better than they did. The reason is that you want to out perform them. By out performing them, Google will rank your blog in the top 10 search results.
Optimizing For ON-PAGE SEO
What does optimizing for SEO mean? It means the things you do on your blog page to have it rank in Google. What are some of the things you should do?
You must put your key phrases in:
- Post Title
- Meta Title
- Meta Description
- Social Meta Title
- Social Meta Description
- First Paragraph
- Image Alt Tag
- Image Alt Tittle
- Page Content
It is important also that you break your content into multiple sections, that are easy to read. Write detailed content, with your audience in mind. However don’t over stuff your content with keywords, rather write naturally.
Optimize For Technical SEO
Recall we said that Google sends people to reliable and trustworthy websites. Websites that consistently provide quality blog content.
Similarly, Google is not going to send people to websites that are not performing well, that is are slow. Website performance is a ranking factor for Google. It takes into consideration load speed.
If your page is slow in loading, what kind of experience is the user going to have? A slow loading page will cause the user to be irritated and frustrated. With what result? They will not stay on your page. They will bounce from your page without engaging.
With that in mind, you must optimize your page speed. By doing so, you enhance user experience and this will result in your blog ranked by Google.
And there are tools out there that will help you optimize your page speed.
Backlinks Are Ranking Factors For Google.
For other bloggers to link to your content, you have to create quality content. You cannot expect people to link to your blog, if the content is not of high quality.
When other bloggers link to your blog, it tells Google that what you are saying is factual, credible and authoritative.
Recall we said in previous paragraphs, that Google sends people to websites that are trustworthy.Hence when authority websites link with you, Google will trust your information, viewing it as coming from a reliable source. And will therefore recommend your content to it’s users by ranking your blog in the top 10 search results page.
So backlinking remains one of the most important ranking factors. However, this will apply only, if you link with authority sites in your niche.
Add Latent Semantic Keywords For Your Blog To Rank.
Latent Semantic Indexing are keywords or phrases that are related to the topic or to your main keyword. These key phrases let Google know that your content is about that topic.
Further, because it helps Google to understand what your content is about, you have a chance of being ranked higher on the search results page by Google.
In addition, latent semantic keywords help you to better understand user intent. Hence, knowing user intent will help you to write high quality blog that will rank. Below is a tool of LSI
Google Ranks Mobile – Friendly Sites.
Why must you make your website a mobile-friendly? The reason is that the majority of website traffic now comes from mobile devices.
The number of mobile users world wide is staggering. Furthermore, people are using their mobile devices to make purchases.
In view of this trend, you need a mobile response website, that adapts to the screen size of a mobile device.
Google is keenly aware of this trend. As a result websites are ranked based on mobile-first indexing algorithm.
It is therefore vital that you optimize your website so that it accommodates mobile devices,because this is a ranking factor.
Keyword Research will help Google Rank Your Blog.
What are keywords or key phrases? Keywords are simply words or phrases that people use to make searches in search engines.
Why is keyword research important? Keyword research is important because it is a ranking factor.That is, it is one of the standards used by Google for ranking.
In addition, it gives you an idea, as to what is on peoples mind, by way of their queries or questions they type in search engines.
For example, it gives clues as to what their pain points are, issues that thy are faced with, and what kind of information they are looking for.
Interestingly, it gives you an idea as to how you can best help them.
It reminds me of going to see a doctor. The doctor can only give the proper diagnosis, by asking you questions and listen carefully to your answers.
Similarly, you have to be aware of these queries or questions (keywords), since they tell you what is on people’s mind. Because you have an idea as to what is on their mind, you can use that information to write a high quality blog that will be helpful and relevant.
Focus On Profitable Keywords.
What are profitable keywords? These are keywords that have a decent search volume per month and few websites competing for the keywords.
Your keyword is said to be profitable, let us put it in numerical terms, if the average search volume (Avg) is anywhere from 30+ per month. Where as your Quoted Search Results (QSR) which is the number of competing websites ranked in Google for this exact keyword, should ideally be from 100 and less as the above illustration shows.
Jaaxy is an excellent keyword research tool. You will love it.
Once you find your profitable keyword, it is now time to write a high quality blog that Google can ranked.
Write High Quality Content That Google Can Rank.
A good and high quality content, is one that is relevant to its specific audience.
Your blog is said to be relevant, if you take into consideration the needs and issues of your target audience. And you address those needs and concerns in your blog, by providing them with answers or information that they can use to solve their problems.
In addition,knowing your niche market well enough will allow you to be an expert in your particular field, and therefore able to write authoritative content which can be ranked by Google on the top 10 search results page.
As mentioned before, writing a good blog is a way to get other bloggers to link to your page.This is another SEO ranking factor.
Appreciation And Gratitude.
Appreciation and gratitude should also move you to write a high quality content. How grateful and appreciative were you when you utilized information provided by others to solve a problem? You were no doubt grateful were you not?
Similarly, you have to do the same for others. Make it your aim to write content that is valuable, helpful, interesting and relevant to their circumstances.
Important to remind yourself, that you are not writing for yourself, but rather, that you are writing for others.
Hence, write your blog with people in mind. Focus on their pain point, problems, needs and concerns. Then provide them with quality and detailed information which they could use to help them solve their problems.
In view of this, when you write a content that takes into consideration what affects people, Google will reward you by ranking your blog in the top 10 search results page.
Further, for your content to be viewed as a quality content, it must be engaging . Hence, you should skillfully involve your audience in the discussion. And you can do so by asking rhetorical questions, or asking them to leave you a comment or feed back.
Here are some features for a quality content:
- It must be unique
- Actionable content
- Multiple headlines
- Detailed in nature
- To the point
- It is up to date
- Provides value and helpful
In this blog,”How To Rank Your Blog In Google,” we discussed the reason why it is crucial to be ranked on page one of Google.
It was stated that being ranked on Google’s page one will result in a flood of website traffic from Google.
In addition, it was indicated that Google only ranks trustworthy websites to the top 10 the top search results page.
Further, we outlined the things that you can do to have your blog ranked in Google . Such as:
- Choose A Niche
- Research The Competition
- Optimize For On-Page SEO
- Optimize For Technical SEO
- Add Backlinks
- Add LSI Keywords
- Optimize Your Page For Mobile Devices
- Focus On Keyword Research
- Write High Quality Content
Finally, I hope you found this blog,”How To Rank Your Blog In Google,” helpful and beneficial. I have the full confidence, that if you apply the points discussed, you will have your blog ranked on the first page of Google.
In case you need help in writing your blogs, there are many platforms that will be eager to help you.
I will sincerely appreciate it, if you could share this content with those in your network. And If you feel I need to make improvement in certain areas, please leave me a comment.