Affiliate Marketing is a dynamic industry. It is constantly evolving. As it evolves, it provides immense opportunities, for those who develop the proper know how, to take full advantage of such opportunities. Hence, the purpose of this blog,”Affiliate Marketing Tips And Strategies,” will provide you the tips and strategies that will help you to succeed in your online endeavor
What Is A Strategy
A strategy according to one dictionary definition, is “A plan of action resulting from the practice of strategy”.
So as we can see from the definition, a strategy involves plan of action.
Why Must You Have A Strategy?
Think of businesses both offline and online, they all have plan of actions. Such plans help them to achieve the goals and objectives of their respective organizations.Similarly, utilizing tips and strategies in your online business, will enable you to not only become a successful affiliate marketer, but be in a position to make good money online.
Now that we have determined why we must employ strategies in an online venture, we are now going to discuss briefly in this blog, “Affiliate Marketing Tips And Strategies,” some tips and strategies that may be of immense benefit to your online business.
Affiliate Marketing Tips And Strategy 1
Many people coming online, tend to do things backwardly. The first thing they do when starting an online business, is that they do what some gurus suggest. They join affiliate programs first and select a product or service that they will promote.
In my opinion, this is not the correct strategy. The first thing that should be done, is to choose your niche. Why choose a niche first? Because a niche gives direction, It sets the tone so to speak for your business.What affiliate programs to join, what products to promote, and what content to write are all dictated by your niche.
In view of what we have discussed so far, selecting or choosing a niche should come ahead of selecting an affiliate program, a product or any other strategies that you might have in mind. Doing other wise you will be putting the cart before the horse, and thus damage your chances for success.
It is very important that you choose your niche wisely. In my previous blogs, I wrote at length about selecting a niche. I am going to repeat some of the point covered in those blogs. In choosing a niche, select a niche or a topic that you are really interested in, something you are passionate about.
You must be an authority in the niche you have chosen. You don’t want that to scare you, you can always put yourself in a position to learn all that you need to know about your niche.
Very crucial also is that, you make sure that your niche is targeted, specific, segmented and not broad. For example, weight loss is very broad. But weight loss for men is segmented. It is a segment of the weight loss market.
Vital that you really get to know your targeted audience. Their needs, wants , desires, issues and even their motivation.
Affiliate Marketing Tips And Strategy 2
Now that you have selected your targeted niche, it is now time to select and join, affiliate programs. The easiest way that I find affiliate programs to join, is to do a Google search.
In the search bar as shown above, I simply type in that space, weight loss+ affiliate program, that is, if you are in the weight loss niche, and then you do your search. Based on your search result, you can choose a program to join.
You don’t want to join just any program. Join an affiliate program, that is reputable. If you join a company that is not reputable, and you promote it’s product, you could hurt your own reputation. So my advice, do your due diligence in finding the right program for you.
Consider The Benefits
What you should also take into consideration when selecting a program to join, is the benefit. I am here referring to the commission rate. When you join an affiliate program, you are paid commission on sales that you generate by means of your unique link.
The rate may vary from program to program. So shop around for the best commission rate. For example, if a company’s rate is 4%-5%, at that rate, you have to make a huge quantity of sales before you can make good money. I am not saying that you should not join programs that pay at 4%-5% rate,
In fact there are affiliates who are making good money promoting Amazon products. My suggestion is that, you shop for programs that offer the best commission rate, something that will be profitable to you.
Your strategy should also include taking into consideration, affiliate networks, such as Click Bank, J V Zoo, Warriors Plus etc. Some of these companies, sell digital products and they offer any where from 50%–1000% per sale.
You can find these networks by again doing a Google search.
Tips And Strategy 3-Product Selection
This is also very crucial for your online success. You don’t just want to choose any product to promote. Vital that you choose your product wisely. You have to promote things that are relevant.Things that people want to buy. It must also be legitimate. Why?
You could loose trust and credibility, if you promote products that are not legitimate or quality products. I have bought products online, that were worthless. They did not do what the seller indicated that the products will do. Those affiliates lost their credibility, I will never purchase from them any more.
So again what is the point? Wisely select products that you want to promote by so doing, you will keep your credibility in tact.